AI, evolving marketing stacks and email authentication. Keep these developments in mind as you plan your 2024 strategy. Whoa, did you just hear that? If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make…

Getting a new website online requires a few different things. At the very least, you need a website design, a web host, and a domain name. The good news is that you can often get hosting and a domain name in the…

Nowadays, video content has become an essential part of any marketing strategy. As audiences tend to willingly consume short clips and videos, it’s not surprising that 92% of marketers currently use video content to engage viewers and reach their target audience.…

A look back at this year’s trends in email marketing and what to look forward to next year. t’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools, marketers have had…

Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions. We email marketers are always searching for easier ways to do our jobs. We don’t want to skimp on quality, but we…

AI can help draft cold emails, but it shouldn’t run the show. Learn the right way to blend automation and personalization when prospecting. A successful cold email program — or “prospecting,” if you prefer — takes careful handling. You’re reaching…